If you live in Atlanta or have a few friends in the area, you’ve seen a pink house come across your timeline. What is known as the pink trap house, belongs to local rapper 2Chainz to promote his latest album “Pretty Girls Like Trap Music”.
Known for “Birthday Song” featuring Kanye West, “I’m Different”, and most recently “It’s A Vibe”, the College Park born rapper is making quite the solo comeback.
In addition to the Howell Mill pink trap house attracting thousands, including yours truly, the marketing plan put together for this new album included a hashtag #prettygirlslovetrapmusic or #pgltm, Spotify-sponsored pedis and manis at Sugarcoat in Buckhead, Brunch with a Baller at his restaurant in Castleberry, Escobar, amongst other events to promote the album. It was stellar and executed very well. The album went #1 this week so he is not losing yet.
This isn’t the first Trap house set up by or for a rapper in Atlanta to promote something. in 2015, Atlanta Photographer Cam Kirk took over an old church on the Eastside of Atlanta for “Trap God,” a one-day interactive photo exhibit of his Gucci Mane photography. The place was crowded, but a wild success before getting shut down towards the evening.
I visited both experiences and relatively enjoyed what was going on, pictures and all! What I found fascinating is the how quickly Atlanta was to shut them down. The Gucci Mane trap house exhibit was shut down altogether before the day was over and the pink trap house is being such down piece by piece.
There are art installations all over the city, that people crowd to get pictures with. Why are these installation and events getting shut down when they bring such fun light-hearted exposure, not encouragement, to the drug game?
For African Americans a trap may have initially been defined as the place where drug dealers work or transact drug deals, but the word has definitely gone on to refer to a place we work or do business. I mean at the end of the day, drug dealing is still work.
Over the weekend and in the last few days, there have been several complaints from neighboring businesses and residents about traffic, parking, and crowds of people disturbing the flow of this Howell Mill area in regards to the pink trap house. While the inside of the trap house is closed to the public, the pink car that sat in front of the house has been towed away leaving a grassless front yard, inoperable pink stove, and pink porch for visitors to take pictures with.
I hope this isn’t the last time that a promotional trap house appears in Atlanta. As for the actual trap houses, let’s make some complaints to get those out of here.